I worked with HighStreet a year before the store officially opened, and continued full-time for four and a half years.

I helped design the original floor plan for the store and studio, as well as designing permanent fixtures. I was also involved in the actual renovation and construction of the space.

I was integral in forming and evolving the brand's identity, creating and maintaining a signature style and high profile on a small budget.

I traveled and attended merchandise and furniture markets to source and negotiate with vendors to build HighStreet's unique collection of lifestyle products. I was also responsible for creating new innovative and inspirational vignettes that are easy for customers to shop.